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Digital Technology as a Savior for Medium Enterprises (SMEs) during Crisis

Digital Technology as a Savior for Medium Enterprises (SMEs) during Crisis
Filip Kralj
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September 21, 2023

In these times brought about by the ongoing pandemic SMEs are facing a crucial turning point. Not do these businesses play a role in local economies but they are also particularly susceptible to economic downturns. The current crisis has accelerated the urgency for transformation making it an absolute necessity than just an option.. What does embracing digitalization truly entail? It goes beyond having a website or being present on social media platforms. Genuine digital transformation requires incorporating technology into every aspect of business operations from processes to customer service. It demands a shift – a willingness to question practices, experiment with new approaches and adapt accordingly. By leveraging solutions such as service tracking and field service technologies businesses can greatly streamline their operations. Enhance their focus on customer needs.

Integrating Digital Solutions for Business Resilience

Moreover the pandemic has highlighted the significance of applications in day to day business activities. Digital IDs, signatures and similar tools have transitioned from being considered extras to becoming essential components. These applications serve a purpose; they facilitate transactions and elevate personalized services while reducing reliance on, in person visits and interactions.

However digital technology offers more, than customer facing applications. In todays world where remote work has become the standard businesses require methods to track productivity and performance. Time tracking tools and other productivity software provide insights into employee performance ensuring that both managers and employees are aligned for outcomes.

Leveraging Technology for Crisis Management and Growth

The crisis has also prompted businesses to re evaluate their strategies. For example factories and other production based companies have had to adapt to lockdowns and restrictions. Those that had already digitized their supply chains and implemented technologies like automated guided vehicles and drones were better equipped to manage the disruptions. Additionally data management has become a component of business strategy. The immense amount of data generated by businesses today can be overwhelming. With data management systems in place this data can be organized, analyzed and utilized for informed decision making that drives business growth.

Building Stronger Stakeholder Relationships Through Digital Means

In a time when face to face interactionsre limited digital technology also plays a role in fostering strong relationships with stakeholders such, as clients, suppliers and employees. Digital contracts and virtual meetings have become the norm enabling businesses to continue operations without being bound by constraints.

This not reduces the expenses of operations. Also saves time that can be utilized for other essential duties. The idea of hyperconnectivity becomes relevant, in this context allowing for communication and coordination among all parties involved. This complete integration, across all business areas accomplished through methods has the potential to greatly enhance workflow effectiveness and overall productivity.

Filip Kralj
To create an amazing product a great amount of collaboration is required. “No one can whistle a symphony. It takes a whole orchestra to play it.“* I was always fascinated by the organizations that were able to deliver incredible results by making it possible for people to actively and effectively collaborate. At easy.bi we believe teamwork is the key to the success and it is the key pillar of our culture. *H.E. Luccock
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