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Nicole Desjardins, a mother and entrepreneur encountered various obstacles during her early years mainly due to gender biases. However she never wavered in her resolve to make her business CRM Desjardins thrive. This company specializes in providing disaster recovery services. Has experienced growth expanding from a team of seven to 35 employees in less than three years.
Initially focusing on disaster cleaning, construction and object recovery CRM Desjardins took a significant turn after an enlightening sailing experience in the South Pacific. During this journey Desjardins came to realize the value of items. This realization led her to reintroduce emergency and object recovery services with an emphasis on preserving valuable or irreplaceable items. Not did this approach provide support to disaster victims but it also proved more cost effective than complete replacements.
Recognizing the need for expansion Desjardins made decisions supported by BDC (Business Development Bank). She acquired a facility spanning 2,300 meters along with state of the art ultrasonic cleaning equipment. These investments played a role, in propelling the growth of CRM Desjardins. Emphasizing the significance of investment Desjardins stated that without it competitiveness diminishes and client relationships become at risk.
Contrary to studies suggesting that women entrepreneurs tend to avoid taking risks Desjardins represents the opposite. Her daring investment strategies and willingness to make calculated decisions have played a role in the success of her business. She has confidence, in her abilities. Refuses to let bureaucracy hinder her vision.
To fully utilize the potential of her facility Desjardins collaborated with an operational efficiency expert from BDC. This partnership resulted in improved performance of cleaning equipment the implementation of practices and enhanced communication between departments. These enhancements have solidified CRM Desjardins preparedness for growth.
Desjardins attributes a portion of her achievements to the Quebec Business Womens Association. This network has provided support, visibility and valuable connections. Her positive mindset and unwavering determination have also been instrumental, during times. When offering advice to entrepreneurs Desjardins emphasizes the significance of standing out from competitors. Ensuring that her team shares the companys philosophy and goals.
If you can think it, we can do it.
