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Business Spotlight

From Personal Challenges to Startup Triumph: A Deep Dive into an Entrepreneurs Journey

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Filip Kralj
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January 2, 2023

Entrepreneurship is a pursuit often sparked by discomfort and a longing for change. In my case it all started when I realized that the typical 9 to 5 routine was unfulfilling. I found myself trapped in a cubicle spending hours commuting and feeling like my contributions were insignificant in the scheme of things. This dissatisfaction compelled me to question the path I was on-a path that seemed to offer freedom or personal satisfaction.

Consequently freedom became the bedrock of my vision. It wasn't about me; it was about creating a platform that would empower others to live life on their own terms. This vision became the cornerstone of our company guiding us through the challenges and triumphs of building a startup. The idea of freedom struck a chord with individuals as demonstrated by my appearances on podcasts. This article aims to share the genesis of our startup-a story that has played a role, in our achievements.

The Road to Success: Challenges, Innovations and Lessons Learned

Embarking on my journey, as an entrepreneur I delved into the world of golf. Starting small I balanced a job during the day while building my business during the evenings. As things progressed my venture began generating an income enabling me to bid farewell to my position. However as I aimed to expand the business fresh obstacles emerged. Relocating to Phoenix, Arizona I rented an office space. Assembled a team. Yet of feeling liberated in this environment it seemed like being confined to another cubicle. The freedom that had initially fueled me was. My creative spark started fading

This experience taught me lessons about managing a business and the significance of shared priorities within a team. In search of solutions I ventured into experimenting with software systems that could streamline our workflow and enhance productivity consistently. Unfortunately none proved effective for our needs. It became evident that we required something a solution of effectively managing remote teams while providing practical value every day. Recognizing the growing trend of work it became clear there was an opportunity to create software services tailored specifically for handling remote teams. This realization led us to develop our platform-a tool designed for time tracking, task management and analytics integration with various project management systems-offering valuable everyday support, for its users.

The Culmination: A Platform for Remote Work and Business Management

After two years of efforts we have finally started making progress and addressing challenges faced by small business owners. Nowadays we enjoy the flexibility of working without the limitations of an office. Our journey is ongoing. Our commitment, to improving our solutions for customers grows stronger each day. Although the initial version of our software encountered obstacles such as bugs and an unstable foundation these setbacks served as stones towards the current more reliable version of our platform.

We have come a way from those challenging days. Our transparent journey. We remain dedicated, to delivering solutions to our customers on a daily basis. The best part is that we have the freedom to work wherever and whenever we want. We don't have an office space. Its unlikely we ever will unless there are significant changes. For me personally it feels like living the dream – even though we put in effort into our work I still find time to coach a t ball league without having to dress up for work or endure commuting.

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To create an amazing product a great amount of collaboration is required. “No one can whistle a symphony. It takes a whole orchestra to play it.“* I was always fascinated by the organizations that were able to deliver incredible results by making it possible for people to actively and effectively collaborate. At easy.bi we believe teamwork is the key to the success and it is the key pillar of our culture. *H.E. Luccock
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